Free Digital Marketing Course — SEO, Ads, Social & Analytics
Learn digital marketing free — the full funnel: SEO, content, social media, email, Google & Meta ads, and analytics (CPC, ROAS, conversion rate). A degree-optional, high-demand career skill with real examples and practice.
TL;DR: Learn digital marketing free — the full funnel: SEO, content, social media, email, Google & Meta ads, and analytics (CPC, ROAS, conversion rate). A de…
Written & reviewed by the Syllab.in Academic Team (CBSE/NCERT subject experts) · Updated
Free Digital Marketing course: 8 lessons, from the basics through to the advanced topics interviewers actually ask about. Every lesson is free, needs no sign-up, and runs in your browser with an editor and instant AI feedback.
Digital Marketing Course Syllabus — 8 Lessons
Work through them in order, or jump to the topic you need. 8 lessons include worked explanations and runnable examples.
Foundations
- What is Digital Marketing & the Funnel — Digital marketing is promoting products, services or ideas using online channels — search engines, websites, social media, email and ads — and measuring the results with data.
Organic Channels
- SEO — Ranking on Google — Search Engine Optimisation (SEO) is the practice of getting your pages to rank high in unpaid Google results for what your audience searches.
- Content Marketing — Content marketing means attracting and keeping an audience by creating genuinely useful or entertaining content — blog posts, videos, guides, infographics, newsletters — rather than just running ads.
- Social Media Marketing — Social media marketing uses platforms like Instagram, YouTube, LinkedIn, X and WhatsApp to build an audience, engage them, and drive them toward your product.
Direct Channels
- Email Marketing — Email marketing is sending targeted messages to people who gave you their address — and it remains one of the highest-ROI channels because you own the list (unlike social followers an algorithm controls).
Paid Channels
- Paid Ads: Google & Meta — Paid advertising buys attention instantly.
Measurement
- Analytics & Key Metrics — You cannot improve what you do not measure.
- Building a Marketing Strategy — A strategy ties all the channels together toward a goal.
Who this Digital Marketing course is for
School and college students in India starting from zero, and anyone revising Digital Marketing for placements, board practicals or a project. There is no prerequisite beyond being able to type — the first lessons assume no programming background at all.
How to study this course
- Read the lesson, then run the example in the built-in editor before moving on — reading code is not the same as writing it.
- Try the practice task at the end of each lesson. Getting it wrong and fixing it is where the learning happens.
- When you are stuck, ask the free AI Tutor to explain that specific line rather than skipping ahead.
🤖 Stuck on any of these? Ask Syllab's free AI Tutor to explain step by step →