Ent Market Research — Free Entrepreneurship Tutorial
Learn Ent Market Research in Entrepreneurship with a free, beginner-friendly tutorial, examples and practice for Indian students on Syllab.in.
TL;DR: Learn Ent Market Research in Entrepreneurship with a free, beginner-friendly tutorial, examples and practice for Indian students on Syllab.in.
Written & reviewed by the Syllab.in Academic Team (CBSE/NCERT subject experts) · Updated
Ent Market Research in Entrepreneurship
Market research answers: Who is my customer? How big is the market? Who are my competitors? Market sizing uses TAM/SAM/SOM: Total Addressable Market (global opportunity), Serviceable Addressable Market (your geographic + segment reach), and Serviceable Obtainable Market (realistic capture in 5 years). For example, India's online education TAM is ~₹50 lakh crore, but your SAM might be ₹10,000 crore (tier-1/2 cities, students seeking prep), and your SOM might be ₹100 crore (realistic 5-year target).
Competitive analysis maps existing players on dimensions like price, quality, geography, and customer segment. Direct competitors do exactly what you do; indirect competitors solve the same problem differently. A student may choose between online tutoring (direct) or offline coaching (indirect). Understanding why customers pick competitors reveals your advantage—faster results, local language support, affordability, community.
Customer personas—semi-fictional profiles of your ideal users—keep the team aligned. Instead of "students," create "Priya, 16, CBSE Class 10, studies in Bhopal, wants JEE coaching but can only afford ₹500/month." Every feature decision asks: Does Priya need this? Personas prevent building features for edge cases instead of your core customer.
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